Tag: magento development company

Magento 2.1: Convenience for Merchandisers and Marketers

Now merchandisers and marketers have a reason to smile as shopping experience has been made easier and faster than before. Magento 2.1 is the latest update of the Magento platform that is meant for merchandisers and marketers and it will allow them to be able to plan ahead without the need of a staging server. Magento has user- friendly tools make this efficient and they are:

Content Staging And Preview

This key feature called content staging and preview improves the efficiency, promotes and implements any change without involving the IT team. It allows you to easily stage preview and schedule a vast range of content including updates to categories, products, and promotions.

Merchants and marketers will be able to view, check out and live test what the home page, promotional codes, product page will look like ahead of time and also be able to plan promotions in a calendar, coordinate campaigns so as to maximize your sales through the timeline dashboard. They can also share links internally for staged content to other team members for review and approvals and also get to preview any changes in checkouts so as to check if all promotions are working as expected.

PayPal Enhancement

Another key feature for Magento 2.1, where it offers a more seamless experience for PayPal users and they don’t have to leave the website to complete their payment. The PayPal window opens as an overlay on the web page and it allows you faster checkouts, and you can do repeat purchases as the credit card information is safely stored so you won’t need to re-enter card information or leave the merchant’s store. It also streamlines the checkout experience and boosts sales by increasing the conversion rate by 69 basis points.


New Elasticsearch is another new feature in Magento 2.1 and it allows shoppers to find what they need with better search technology. The open search technology gives merchants the ability to handle large catalogs without any problems and it is useful for easy scalability or the growth of their brand. It supports 33 languages out of the box which lets you set ‘stop words’ search words where it weighs to deliver highly relevant search results.

Braintree Hosted Fields

Magento 2.1 has Braintree fields that allow you to safely get information directly from your website so that the store can meet the basic level for PCI compliance. You can collect all the sensitive data, but still be in full control of the conversion rates and checkouts.

With Magento 2.1 you will be able to improve your management experience and work more efficiently as it enables you to quickly find order and customer information. Redesigned forms speed up and simplify the process of creating new products, categories, and content and the search synonyms are easy to set up across many sites.

You can get Magento 2.1 in the cloud where you get a fully customizable, secure and scalable storefront built on AWS and has been optimized for quick performance and deployment. The updates are automatically published and removed according to schedule so once you set them you don’t need to worry about checking on them.

E-commerce Development Company

This is a well-established Magento e-commerce development company who deliver awesome websites all over the world. They have the experience and expertise to integrate and create a customized functionality website as per your requirements.

Magento Experts

The websites make navigation experience simple and this is done by Magento experts who create Magento theme designs and templates as per the client’s specifications. E-commerce value client satisfaction so they will deliver an interactive and responsive design at an affordable cost that matches your startup investment budget.


Top Reasons to Choose Magento 2 over Magento 1

Magento developed on an open source language as a precisely flexible and functional platform has grown as a favorable eCommerce website development platform owing to its various perks over its fellow competitors like Shopify, BigCommerce, etc. As the stats say, the Magento eCommerce development serves as the base for about 14% of the eCommerce businesses running online. However, some limitations of Magento 1 like performance issues, unintuitive interface and complex admin panel support, etc, fade out its charm a little.

With improvements going in the same sector, the news of the release of the second version of Magento i.e. Magento 2.0 in November 2015, took the Magento community by storm. Amidst the mixed responses of excitement and surprise, Magento 2 was presented by the experts as the updated version of Magento 1 to mitigate the limitations of the previous platform. Though the release marked a fear of cannibalization, it was targeted to grasp a leading edge over the other eCommerce web development platforms by improving the performance, user-interface, responsiveness and user experience aspects.

Taking a deep dive into the details here are some reasons to choose Magento 2 over Magento 1:

Better Performance:

Considering the performance limitations of Magento eCommerce development based on Magento 1 platform, the new version Magento 2 features a 20 percent faster-browsing speed than the previous platform. Thus, claiming a higher traffic and better SEO. With this, as a scalable support for large stores with catalogues and many web pages, Magento 2 features inbuilt full-page caching, so as for gain into the faster page loading speed as compared to the non-caching pages.

User-friendly Admin Panel:

Magento 2 with its target of making the Magento eCommerce development more favorable for the eCommerce industry, now sports a sole intuitive admin interface that is developed precisely to effectively manage the online store for the admin end. The new interface has an easy drag and drop functionality, 4 times faster product import feature and other easy to setup functions that will make the admin management operations much faster and productive.

Sole Intuitive and Streamlined Checkout Process

Along with allowing the Magento eCommerce developers a high level of customization support, the checkout process of Magento 2 powered eCommerce website is particularly streamlined and more intuitive. The steps in the checkout process are also reduced so as to track a higher conversion rate in comparison to the abandoned carts. With this, the already registered customers now do not have to enter their details again and they are directly reverted to the payment gateway. The Magento 2 platform has also made the registration process much simpler, so as to increase the number of regular customers.

Quicker and Quarterly Updates:

Now with the Magento 2 platform, the updates of any new feature that will be released will be displayed on a quarterly basis and the access to the updated features will be quicker as compared to Magento 1. Thus, making the Magento eCommerce development a more streamlined with the latest technology.

Integrations with Popular Payment Gateways:

Magento 2 leaves no stone unturned to become the most favourable eCommerce website development platform. The new platform has also integrated with the popular payment gateways like Braintree and PayPal. With this, extensions like Cybersource and Worldpay are also added for more secure payment transactions.

Profound Quality Extensions

With Magento 2, the marketplace would now feature quality extensions that have strong coding support and no functionality duplication. With this, the various high-quality extensions of Magento 1 will be transferred to Magento 2, so as to support their use.

Considering the various perks listed above, Magento 2 is sure to dominate the eCommerce website development market over its various competitors. With this, the present Magento 1 powered eCommerce websites have a good time to employ a transition to the Magento 2 platform, which is destined to come up as the future of the eCommerce industry. However, the transition process may be partially possible depending upon the existing extension support and it would be costly too. Coming to your rescue, Technology Mindz with its cost-effective Magento eCommerce development services could help you with the transition and development process owing to its expert team of Magento eCommerce developers. You can contact us at – info@technologymindz.com